On entering new markets

I've had the pleasure discussing entering new market with Marcia Riner of the Profit With A Plan Podcast. Some of the highlights include:

Dive deep with guest Bruno, an international innovation guru, as they chat about blowing up tanks and tearing things apart since childhood. Learn why quick and cost-effective learning is the key to innovation success. Spoiler alert: it's not about blowing up tanks in business!

Bruno drops knowledge bombs on understanding market needs, education levels, and why entering a new market is like a strategic chess move. Get the lowdown on customer education costs and the smart way to secure customers who already know they need you.

Bruno's golden nugget – innovation isn't just about new products. Tweak your customer interactions, communication, delivery, and pricing for rapid and cost-efficient growth. The plumbing business example is pure genius!

And much more.

You can listen to the episode here or using the player below: