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Multi-million flukes

One club you should most certainly not aspire to join.

Bruno Pešec
Bruno Pešec
Multi-million flukes

What's better than multi-million euro bets on under-cooked ideas based on wishful thinking?

(Besides throwing that money in the furnace instead, that is.)

Investing in a total alignment of innovation vehicles and capabilities with organisation's strategy and objectives and then investing in a portfolio of ideas that are relevant to the business.

InnovationStrategy

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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