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Malignant modesty

Shout it from the rooftops!

Bruno Pešec
Bruno Pešec
2 min read
Bruno Unfiltered

Never forget that perception is part of value as well. So, go on and tell everyone how great and awesome your innovative products and services are.

Three latest posts

The reality of experience
Thinking as it might be, seeing as it is.
A matter of perspective
Sometimes you should go bigger, not smaller.
Wednesday Innovation Q&A with Bruno
How to make a traditional organisation realise that the world is changing fast and translate that into an appetite and urgency to undertake disruptive innovation?

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.

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Bruno Pešec

I help business leaders innovate profitably at scale.

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THE INNOVATOR'S ATTITUDE

Volume 5 · Issue 2 · February 2026

The Innovator's Attitude Newsletter