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Limit your innovation

The hidden benefit of boundaries.

Bruno Pešec
Bruno Pešec
Limit your innovation

Boundaries, limitations, edges—pick your synonym of choice—are marvellous for innovation. In fact, they can be liberating for exploration, as demonstrated by children who are more likely to investigate fenced playground than an open one. When there is a clear line, something firm and fixed, then we can put our creativity to use and come up with relevant solutions and offerings.

InnovationExperimentation

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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