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Lifeboat

An ethical responsibility.

Bruno Pešec
Bruno Pešec
1 min read
Bruno Unfiltered

Innovation managers must ensure all their innovation teams have a lifeboat available. It should be possible for the teams to extinguish ideas that show no promise, there is no demand for, or the timing isn't right.

Three latest posts

On informed innovation decisions
Upside must match the risk.
Wednesday Innovation Q&A with Bruno
What obstacles prevent innovation projects from being completed?
Yes or no?
Embrace both for they allow us to proceed.

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.

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Bruno Pešec

I help business leaders innovate profitably at scale.

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THE INNOVATOR'S ATTITUDE

Volume 5 · Issue 2 · February 2026

The Innovator's Attitude Newsletter