Lifeboat
An ethical responsibility.
Innovation managers must ensure all their innovation teams have a lifeboat available. It should be possible for the teams to extinguish ideas that show no promise, there is no demand for, or the timing isn't right.
Three latest posts
On informed innovation decisions
Upside must match the risk.

Wednesday Innovation Q&A with Bruno
What obstacles prevent innovation projects from being completed?

Yes or no?
Embrace both for they allow us to proceed.

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