Innovate with what you have
Spend ideas, not money.
Using existing product, services, and capabilities is fast and cheap way to create new value propositions.
How can somebody know that you have a good product if they don't understand you?
There is much to be experimented with in the domain of framing, wording, and packaging, something Matthew Fenton and I call conversion gap.
We've developed two tools that will help you identify and exploit such opportunities in your organisation:
Remember that corporate innovation is a numbers game—spend ideas, not money!
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