Innovate with what you have
Spend ideas, not money.
![Innovate with what you have](/content/images/size/w1460/2021/11/Innovate-with-what-you-have.jpg)
Using existing product, services, and capabilities is fast and cheap way to create new value propositions.
How can somebody know that you have a good product if they don't understand you?
There is much to be experimented with in the domain of framing, wording, and packaging, something Matthew Fenton and I call conversion gap.
We've developed two tools that will help you identify and exploit such opportunities in your organisation:
How to uncover growth opportunities hidden in plain sight
At any given moment there are at least hundred growth opportunities in your organisation.
![](https://www.pesec.no/content/images/2020/09/How-to-uncover-growth-opportunities-hidden-in-plain-sight-3.png)
Demystifying strategic growth
Learn how to identify growth possibilities and strategic choices to exploit them.
![](https://www.pesec.no/content/images/2021/04/Demystifying-strategic-growth--web-.png)
Remember that corporate innovation is a numbers game—spend ideas, not money!
Bruno Unfiltered
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