Immutable strategy

Strategy is not an immutable rock formation. And it most definitely is not some sort of sacral artefact that ought to be worshipped. No, strategy is more akin to a dynamic, living document that changes as we learn based on market and environmental feedback.

Read more about strategy as a living framework:

• What is the role of strategy?
• What makes a good strategy?
• Dynamic strategy
• Strategy for the 21st century
• Exploiting the strategy gap