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Future, now

Words do matter.

Bruno Pešec
Bruno Pešec
2 min read
Future, now

If you talk about future as something distant and unfathomable, then you'll never prioritise it properly. Speak as if future is now, and take part in creating it. Words do matter.

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What are your biggest challenges with corporate innovation? What would you like to learn more about?

Three latest posts

On selecting the right tools for the job
Keep it simple.
Salvaging failed innovation projects
A simple process for capturing leftovers from the failed projects.
On getting better
Stop robbing yourself.

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.

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Bruno Pešec

I help business leaders innovate profitably at scale.

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THE INNOVATOR'S ATTITUDE

Volume 5 · Issue 2 · February 2026

The Innovator's Attitude Newsletter