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Five dangerous myths

Don't fall for the "common" wisdom.

Bruno Pešec
Bruno Pešec
— 1 min read
Five dangerous myths

Over the years I have encountered many innovation myths, but few as dangerous and misleading as the following five:

  1. Innovate or die.
  2. Innovators are born.
  3. Innovation can be mandated.
  4. Innovation is all about having fun.
  5. Innovation is a heroic undertaking.

I address above, and fifteen more, in a webinar you can watch here:

20 Common Misconceptions About Corporate Innovation
Seeing differently, acting differently.
Innovation

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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