20 Common Misconceptions About Corporate Innovation
Seeing differently, acting differently.
I always have a little black notebook on myself, so I can note down my observations, thoughts, questions, and action items.
Every so often I'd go through them, to see if any new patterns or curiosities arise. And let me tell you, over the last decade I've filled a fair number of notebooks!
In this special webinar I'll share with you 20 common misconceptions about corporate innovation, and what you can do about them.
All of them are based on my ten years of experience in different industries—including defence, manufacturing, education, entertainment, and financial services.
You can find recording, timestamps, and license information below.
|02:15||Innovation is creativity|
|03:42||Innovation is about having the best ideas|
|05:15||Innovation is all about having fun|
|06:55||Innovation is for startups|
|10:07||Innovation is a heroic undertaking|
|11:45||Innovation is limited to the highly-educated|
|14:02||Innovation is entirely unpredictable|
|15:44||Innovators are born|
|18:14||Innovation can be mandated|
|21:11||Innovation can be driven by events|
|24:04||Innovation can be driven by external experts|
|26:29||Innovation can be driven by customers|
|28:18||Innovation requires separate organisation|
|31:24||Innovation cannot be managed|
|33:17||Innovation cannot be systematised|
|35:11||Innovation cannot be standardised|
|38:02||Innovation cannot be measured|
|40:06||Innovation cannot be derisked|
|41:41||Innovation cannot be profitable|
|43:43||Innovate or die|
Copyright © Bruno Pešec, 2021. All rights reserved.
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