Skip to content

20 Common Misconceptions About Corporate Innovation

Seeing differently, acting differently.

Bruno Pešec
Bruno Pešec
1 min read
20 Common Misconceptions About Corporate Innovation

I always have a little black notebook on myself, so I can note down my observations, thoughts, questions, and action items.

Every so often I'd go through them, to see if any new patterns or curiosities arise. And let me tell you, over the last decade I've filled a fair number of notebooks!

In this special webinar I'll share with you 20 common misconceptions about corporate innovation, and what you can do about them.

All of them are based on my ten years of experience in different industries—including defence, manufacturing, education, entertainment, and financial services.

You can find recording, timestamps, and license information below.

Webinar recording

Webinar timestamps

Time Topic
02:15 Innovation is creativity
03:42 Innovation is about having the best ideas
05:15 Innovation is all about having fun
06:55 Innovation is for startups
10:07 Innovation is a heroic undertaking
11:45 Innovation is limited to the highly-educated
14:02 Innovation is entirely unpredictable
15:44 Innovators are born
18:14 Innovation can be mandated
21:11 Innovation can be driven by events
24:04 Innovation can be driven by external experts
26:29 Innovation can be driven by customers
28:18 Innovation requires separate organisation
31:24 Innovation cannot be managed
33:17 Innovation cannot be systematised
35:11 Innovation cannot be standardised
38:02 Innovation cannot be measured
40:06 Innovation cannot be derisked
41:41 Innovation cannot be profitable
43:43 Innovate or die


Copyright © Bruno Pešec, 2021. All rights reserved.


If you have any questions or would like to discuss any topic from the webinar, you can schedule a call with me by clicking the button below:


Bruno Pešec

I help business leaders innovate profitably at scale.


Related Posts

Members Public

The Puzzle Episode 29

What does your favourite product reveal about you?

The Puzzle Episode 29
Members Public

Wednesday Innovation Q&A with Bruno

How do we provide the space, tooling and methodologies for innovation to teams?

Wednesday Innovation Q&A with Bruno
Members Public


Important but insufficient.

Bruno Unfiltered