Distinctive distinguishment

Take care not to muddy the water.

10 Dec 2024 — 1 min read

When categorising customers, initiatives, projects—anything really—make sure that categories are both useful and distinctive. Otherwise you are just wasting future time.

Three latest posts

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.

Newsletter Bruno Unfiltered

Bruno Pešec

I help business leaders innovate profitably at scale.

Comments

Understanding the level of detail we are dealing with—be it a strategic decision, innovative idea, or a promising opportunity—is critical for choosing and aligning on the right stance and approach to the matter at hand. Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts