Continuous communication

Success of your innovation projects depends, among other things, on your communication abilities.

Assuming others understand your idea as well as you do is rather dangerous, no matter how many times you explain it.

“Well, if they care then they will put in the work to get it!”

Maybe, but the onus is on you, not on them. It is your job to clearly and continuously communicate about your innovation project.

This will help you move faster, develop the idea quicker, and ultimately, improve the odds of it becoming a part of the core business.

“But Bruno, I just want to innovate...”

I’m not suggesting you write PR pieces or do innovation theatre 16/7. Whenever you bump into executive or weekly on intranet or at monthly division gathering or... (I think you get it), share a brief update with the following structure:

1. Last week we learned X...
2. Based on that we are doing Y...
3. Next step is Z...
4. Expected benefits from this project are: A, B, C...

Minimal overhead, maximum impact.