Why should we measure our innovation performance at all?
To understand the return on your investment.
From a recent call:
Executive: "Why should we measure our innovation performance at all?"
Bruno: "To understand how much dollars you are getting back for every dollar you have invested."
Executive: "Huh. That sounds fair."
Bruno: "Right. Let's get to it."
The larger your organisation is, the more it will benefit from an innovation accounting system.
Bruno Unfiltered
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