When disruption isn't the way

Managing innovation at scale is not about putting all your money and people on a single disruptive idea. In fact, that is a short-cut to failure. Focusing investment on a diverse portfolio of innovative initiatives and ventures is the way to go. My friend Dan Toma recently published an article warning that disruptive innovation might be a bad business idea, and what to focus on instead:

Adjacent Innovation as a Lower-Risk Growth Strategy – Expanding into related markets or customer segments allows businesses to leverage existing assets while minimizing operational and financial disruptions.

Diversified Companies Outperform in Uncertain Markets – Research shows that companies with a diversified portfolio tend to be more resilient and financially successful, especially during economic downturns.

Read the full article here.