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What is your business?

A foundational question.

Bruno Pešec
Bruno Pešec
2 min read
What is your business?

Understanding your current business as it actually is, versus how you think it should or might be, is critical for your ability to improve and innovate it further.

Start by answering the basic questions like:

  • How do we create value?
  • How do we deliver value?
  • How do we capture value?

There are many tools and methods that can help you understand your business. I suggest Business Model Canvas because it visually embeds the business model logic:

The Business Model Canvas Explained
Don’t use it as a wallpaper, and accept that almost everything you put into the canvas has some degree of uncertainty.
11 questions to drive your business model innovation efforts
Better questions, better results.
Is your strategy a slave to your business model?
Pick the right tools for the right job
StrategyInnovationContinuous Improvement

Bruno Pešec

I help business leaders innovate profitably at scale.


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