Traction before scaling

Don't confuse the two.

26 Sep 2022

Traction is the signal that cuts through the noise; the proof that you have something worth building.

Scaling should follow traction; not the other way around. To scale before you have traction is to risk losing your business.

I help business leaders innovate profitably at scale.

The complete business idea

Going beyond product.

5 Nov 2025

Paid Members Public

How can we avoid falling into the trap of delivering innovation training and telling stories at the expense of working on actual innovation projects?

3 Nov 2025

Paid Members Public

Layer by layer.