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The Trinity

Three questions every good idea must answer.

Bruno Pešec
Bruno Pešec
The Trinity

The best innovation teams know the answers to:

  1. Who is it for?
  2. What is it about?
  3. Where is the value?

They also understand that the above questions must be continuously revisiting and answered again, and again.

Innovation

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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