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The power of pride

On intrinsic motivation to endure.

Bruno Pešec
Bruno Pešec
The power of pride

Few things in life compare to the feeling of pride and joy of bringing an idea to life. Each idea we develop has a part of us in it; each idea transformed into a product or service is a testament of applied creativity; and each is a monument to our ability to create value for others. Yes, innovating—especially in established enterprises—is difficult. But the rewards are well worth it. Both personal and organisational.

InnovationLeadership

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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