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The overlooked champion

A match made in heaven.

Bruno Pešec
Bruno Pešec
2 min read
The overlooked champion

One of the key Chief Financial Officer's jobs is to protect the assets of the organisation. And while innovation can generate a lot of value, it is without a doubt the riskiest investment class.

If we take into account that a majority of new business ideas fail miserably, it is no wonder that CFOs are reluctant to invest in innovation on a regular basis. It also doesn't help that traditional accounting systems provide little means of controlling innovation investments.

Because of the above, CFO and corporate finance are often seen as innovation blockers. I do not agree with that. They are simply doing what they think is best for the organisation.

In fact, in my experience, they can become the greatest internal innovation enablers once they are provided appropriate tools, methods, and systems for measuring the performance of innovation investments.

Innovation accounting system complements existing financial accounting system, whilst providing means of measuring innovation at strategic (ecosystem and portfolio), managerial (funnels), and tactical (teams) levels.

That in turns allows the CFO to make an informed investment decisions, as well as their people to leverage their subject-matter expertise and assist innovation teams to be even more successful.

Here are select resources CFOs and other financial professionals might find useful:

On accounting as innovation enabler
A conversation with Adam Larson of the Count Me In® podcast.
Innovating profitably in all areas of your organization
On innovation, strategy, and leadership at the Lubar Executive Education Podcast
How CFOs contribute to their organization’s reputational risk
Functions that aren’t necessarily thought of as problems can hasten public relations woes if they’re handled poorly by finance leadership.
4 critical layers of the innovation accounting system
Systemic challenges require systemic approaches.
27 innovation metrics you must measure
Systemic challenges require systemic measures.

Bruno Pešec

I help business leaders innovate profitably at scale.


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Important but insufficient.

Bruno Unfiltered