THE INNOVATOR'S ATTITUDE
Volume 5 · Issue 3 · March 2026
A monthly newsletter with the objective of helping leaders innovate profitably by providing them with best practices, models, and different perspectives.
On Value and Perception
Innovation is about creating value.
Innovation is about creating value.
Innovation is about creating value.
Honestly, I feel like I have written, said, and demonstrated that innovation is about creating value a million times by now.
And I’ll do so a million more times, because it is a critical message that must be repeated again, and again.
There are three key points I will stress today.
