THE INNOVATOR'S ATTITUDE
Volume 5 · Issue 10 · October 2026
A monthly newsletter with the objective of helping leaders innovate profitably by providing them with best practices, models, and different perspectives.
On Principles for Coaching Innovation Teams
I partner with business leaders to help them drive profitable innovation at scale. That often involves coaching their innovators as well as people supporting them.
Over the years I have coached hundreds of innovation teams as well as coaches, facilitators, and consultants supporting them. By coaching I mean it in the simplest definition of the word: training them to perform innovation practices better.
At a recent innovation coaching master class I focused on the baseline principles to be followed when coaching innovation teams, regarding of the methodology or coaching paradigm.
Before addressing them, I wish to point out three very dangerous assumptions I have seen in the organisations. These undermine innovation coaches and make their work very difficult.