THE INNOVATOR'S ATTITUDE

A monthly newsletter with the objective of helping leaders innovate profitably by providing them with best practices, models, and different perspectives.

On Importance of Interaction

Here is one very simple truth:

Innovation requires interaction.

This is simply unavoidable.

Given that innovation is about creating value for someone, then the fastest, cheapest, and most direct route is interacting with that someone.

If we are innovating for end customers, then we must interact with them. Get to know their needs, desires, realities. Get our creation in their hands. Establish two way communication and exchange of experiences.