THE INNOVATOR'S ATTITUDE

A monthly newsletter with the objective of helping leaders innovate profitably by providing them with best practices, models, and different perspectives.

On Facilitating Learning

Innovation is by default uncertain. Otherwise it wouldn't really be innovation! The best way to reduce uncertainty is through continuous, targeted learning efforts. For example, first we identify what we know about customers, their needs, and desires. Then we assess how much evidence we have for our claims of knowing. From there we design interventions and experiments to learn more about important claims we have very little evidence for.