THE INNOVATOR'S ATTITUDE

Volume 3 · Issue 3 · March 2024

1 Mar 2024 — 3 min read

A monthly newsletter with the objective of helping leaders innovate profitably by providing them with best practices, models, and different perspectives.

Many ideas, one portfolio

Succeeding with innovation is a numbers game.

In other words, if you want to see attractive returns on investment then you ought to be investing in multiple ideas and innovation projects. A great way to manage these is by adopting a portfolio approach.

Alas, portfolio theory is too expansive to cover it all in a single newsletter, so I will focus on specifics for innovation portfolios.

Granularity matters

Understanding the level of detail we are dealing with—be it a strategic decision, innovative idea, or a promising opportunity—is critical for choosing and aligning on the right stance and approach to the matter at hand. Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts