THE INNOVATOR'S ATTITUDE

Volume 3 · Issue 2 · February 2024

1 Feb 2024 — 2 min read

A monthly newsletter with the objective of helping leaders innovate profitably by providing them with best practices, models, and different perspectives.

One target, many tactics

Become more innovative” is not a target, it is an aspiration.

In corporate context, innovation is “just” one of many internal activities. It competes for attention and resources with daily operations and a vast number of other, mundane, activities.

Granularity matters

Understanding the level of detail we are dealing with—be it a strategic decision, innovative idea, or a promising opportunity—is critical for choosing and aligning on the right stance and approach to the matter at hand. Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts