THE INNOVATOR'S ATTITUDE

Volume 1 · Issue 6 · August 2022

1 Aug 2022 — 2 min read

A monthly newsletter with the objective of helping leaders innovate profitably by providing them with best practices, models, and different perspectives.

The Art and Science of Lean Experimentation

Corporate innovation is all about value creation—for the customer, organisation, and society. But what exactly is value? What are people willing to pay for? How will we build it? What about scaling? How will we set up operations, supply chains, customer service centres, and so on?

The questions are endless. Assuming we know the answers can be devastating: from failed product launches, to tanked careers to unprecedented value destruction. Remember Google Glass, Amazon Fire Phone, Segway, LaserDisc, Juicero, Cheetos Lip Balm?

Granularity matters

Understanding the level of detail we are dealing with—be it a strategic decision, innovative idea, or a promising opportunity—is critical for choosing and aligning on the right stance and approach to the matter at hand. Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts