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The human premium

On value.

Bruno Pešec
Bruno Pešec
The human premium

Based on how things are developing, "human touch" or perhaps even mere "human presence" will become part of all premium, high-margin value propositions. Conversely, "human absence" will become an elemental building block of cost-focused value propositions. Can't wait for a new era of horrendous, cyclical customer support, where the machine keeps repeating the same, wrong answer. O Fortuna!

InnovationEntrepreneurship

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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