The fertile potential of boundaries

The boundary between the organisation and customers is one of the most fertile ares for innovation, exploration, and experimentation.

But it is all for naught if there are no pathways to take all that learning from the edge and feed it back to the core of the organisation.

And without that insight, organisation is unable to act proactively in order to create the future, but is forced to react to others creating it for them instead.

So, invest in routes and systems that allow the edges and center to communicate effortlessly.

Results will follow.