The art of cumulative growth

Growth opportunities lurk in every corner of your organisation. In fact, they are difficult to ignore once you learn how to see them.

I invite you to consider the following three strategic gaps:

• Value gap: the difference between actual benefits your products and services deliver and benefits expected by your customers. Remember, addressing over-delivering can be as much of a growth opportunity as under-delivering.
• Conversion gap: the difference between the current customers and potential customers. Creating new products and services for existing customers, or selling existing products and services to new customers is a tried and tested growth method.
• Capability gap: the difference between your capabilities to create and deliver value your customers desire. Even small operational improvements accumulate over time and contribute to growth.

Now that you are aware of the above gaps, I wonder how many growth opportunities can you find in your organisation—today?

Should you be interested in learning more about strategic growth, I suggest the following materials:

• Exploiting the strategy gap
• The four growth arenas
• Demystifying strategic growth
• How to uncover growth opportunities hidden in plain sight