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Rapid myth-busting

Meditations on accepted truths.

Bruno Pešec
Bruno Pešec
1 min read
Rapid myth-busting

Innovation is not creativity.

Innovation is not about having the best ideas.

Innovation is not a heroic undertaking.

Innovation is not just for "select few."

Innovation cannot be driven by customers.

Innovation can be measured.

Innovation can be systemised.

Innovation can be made more predictable.

Innovation can be managed.

Innovate or die is nonsense.

Yearning for more?

Then watch this:

20 Common Misconceptions About Corporate Innovation
Seeing differently, acting differently.
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Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation at scale.

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