On fragility and resilience.
All living beings decay. That's natural.
Maintaining status quo is simply fighting away decay.
It is a rather fragile state to be in.
One big change could put you out of business.
Setting a standard—and then breaking it—is innovation.
Striving for the better, no matter how much, just better.
Now that's a more resilient state.
More rewarding as well.
Subscribe to get the latest posts delivered right to your inbox. No spam. Only Bruno.