Skip to content

Product versus project madness

Focus on the right things.

Bruno Pešec
Bruno Pešec
— 1 min read
Product versus project madness

Everybody likes a good us versus them story. Well, the ongoing narrative that "product" thinking is better in every way from "project" thinking isn't one of them.

There is no doubt that it was borne out of frustration, but that was related to a specific set of practices and methods. These change and evolve over time.

You need to manage both your product and projects, and you can suck at both. Or you can excel. It has nothing to do with eliminating one of them, and all with your management and leadership skills.

Leadership

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

Comments


Related Posts

Members Public

Webinar refresh: Three keys for profitable innovation

Adding transcripts and summaries for ease of use and reference.

Webinar refresh: Three keys for profitable innovation
Members Public

Practice, practice, practice

Create your own fortune.

Bruno Unfiltered
Members Public

Big budget, small tranches

The discipline of saying no.

Big budget, small tranches