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Play with boundaries

Accept them for what they are—great creativity triggers.

Bruno Pešec
Bruno Pešec
— 1 min read
Play with boundaries

Doesn't matter if you are thinking inside or outside the box, playing with boundaries will always help you think differently.

You can relax them or make them more stringent. They can be imagined and self-imposed or concrete and enforced.

Here's an example.

Imagine you are working on a new product or service. How could it look like if you had to price it 10 times higher than the market leader? How would you attract customers? What would the product have to have?

Then imagine different boundary. How would the product look like if it had to have only three features? When stuck cycle through boundaries, move them around, and see what you come up with.

There are endless possibilities.

InnovationEntrepreneurship

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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