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Pivoting in a nutshell

A change in strategy without a change of vision.

Bruno Pešec
Bruno Pešec
1 min read
Pivoting in a nutshell

Pivoting, alongside MVP, entered entrepreneurs' vernacular in early 2010, with the success of the Lean Startup methodology.

A decade later, the term above still causes some confusion. So here's the absolutely simplest definition, straight from Eric Ries himself:

Changing strategy while retaining one's original vision.

Simply put, a pivot is change in strategy without a change of vision. The change must be grounded in validated learning.

Here is a simple visual to illustrate the difference:

Pivoting in a nutshell. © Bruno Pešec, 2021.
Pivoting in a nutshell. © Bruno Pešec, 2021.

If you'd like to learn more about pivoting, I suggest the following:

Remember that your pivots must be based on the data and insight from your lean experiments, and not simple whims or opinions.

StrategyInnovationEntrepreneurshipLean Startup

Bruno Pešec

I turn corporate innovation into a viable investment.


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