Pivoting, alongside MVP, entered entrepreneurs' vernacular in early 2010, with the success of the Lean Startup methodology.
A decade later, the term above still causes some confusion. So here's the absolutely simplest definition, straight from Eric Ries himself:
Changing strategy while retaining one's original vision.
Simply put, a pivot is change in strategy without a change of vision. The change must be grounded in validated learning.
Here is a simple visual to illustrate the difference:
If you'd like to learn more about pivoting, I suggest the following:
- Lean Startup Fundamentals webinar I did, three pivoting examples are shared in the beginning.
- Is it time to pivot?
- The barriers to pivoting in large companies.
Remember that your pivots must be based on the data and insight from your lean experiments, and not simple whims or opinions.
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