Skip to content

Pivoting in a nutshell

A change in strategy without a change of vision.

Bruno Pešec
Bruno Pešec
1 min read
Pivoting in a nutshell

Pivoting, alongside MVP, entered entrepreneurs' vernacular in early 2010, with the success of the Lean Startup methodology.

A decade later, the term above still causes some confusion. So here's the absolutely simplest definition, straight from Eric Ries himself:

Changing strategy while retaining one's original vision.

Simply put, a pivot is change in strategy without a change of vision. The change must be grounded in validated learning.

Here is a simple visual to illustrate the difference:

Pivoting in a nutshell. © Bruno Pešec, 2021.
Pivoting in a nutshell. © Bruno Pešec, 2021.

If you'd like to learn more about pivoting, I suggest the following:

Remember that your pivots must be based on the data and insight from your lean experiments, and not simple whims or opinions.

StrategyInnovationEntrepreneurshipLean Startup

Bruno Pešec

I turn corporate innovation into a viable investment.

Comments


Related Posts

Members Public

Prune your portfolio

Embrace gardening, patience, and love.

Bruno Unfiltered
Members Public

In charge

Not as random as it seems...

In charge
Members Public

The Puzzle Episode 4

How to develop products, services, and businesses iteratively?

The Puzzle Episode 4