Outside and inside

There is certain allure to thinking about problems, challenges, solutions, opportunities, and successes as being out there somewhere, as opposite of being on the inside. If they are outside, then all we have to do is reach out and grab them, right? But the reality is that these are more often found on the inside, not outside.

Why should we look to competitors to identify growth opportunities when there are thousands of those within our own organisation? Since reaching inside means facing oneself and reality the of thereof, perhaps that is what makes it a scarier proposition. And yet, those who dare to look inside stand much to gain.