On sacral product roadmaps

Denounce dogmas.

29 Jun 2023

Bad strategy is set in stone and impervious to change.

Good strategy is flexible enough to change based on the relevant feedback.

Product roadmap is a strategic document.

Bad product roadmap is set in stone and impervious to change.

Good roadmap is flexible enough to change based on the relevant feedback.

Strategy

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

Once you see the opportunity, you cannot unsee it

Your team is not blind. They have not been shown the neck yet.

3 Sep 2026

Paid Members Public

Adding transcripts and summaries for ease of use and reference.

31 Aug 2026

Paid Members Public

Sunk cost is easy to laugh at until it turns up wearing a suit.