Misleading labels

A label does not make a...

Bruno Pešec

1 Jun 2023

Is something innovative if it isn't new nor it generates value for the customer?

Is something a strategy if it doesn't provide a clear selection of objectives and pathways to reach them?

We can call things however we like, but that in itself doesn't make them that.

Innovation Strategy Ethics

Bruno Pešec

I help business leaders innovate profitably at scale.

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Understanding the level of detail we are dealing with—be it a strategic decision, innovative idea, or a promising opportunity—is critical for choosing and aligning on the right stance and approach to the matter at hand. Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts