Misleading labels

A label does not make a...

1 Jun 2023

Is something innovative if it isn't new nor it generates value for the customer?

Is something a strategy if it doesn't provide a clear selection of objectives and pathways to reach them?

We can call things however we like, but that in itself doesn't make them that.

Innovation Strategy Ethics

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

Once you see the opportunity, you cannot unsee it

Your team is not blind. They have not been shown the neck yet.

8 Sep 2026

Paid Members Public

And other adjectives of doom.

7 Sep 2026

Paid Members Public

Revenue takes years. Reusable knowledge takes weeks.