Skip to content

Misleading labels

A label does not make a...

Bruno Pešec
Bruno Pešec
Misleading labels

Is something innovative if it isn't new nor it generates value for the customer?

Is something a strategy if it doesn't provide a clear selection of objectives and pathways to reach them?

We can call things however we like, but that in itself doesn't make them that.

InnovationStrategyEthics

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

Comments


Related Posts

Members Public

Reuse, repurpose, recycle

Beyond ecology.

Bruno Unfiltered
Members Public

You get the strategy you ask for

Incentives and governance for a living strategy.

You get the strategy you ask for
Members Public

On ideas, results, and returns

A conversation with Samson Igberase of The Wisdom Transfer podcast.

On ideas, results, and returns