Skip to content

Misleading labels

A label does not make a...

Bruno Pešec
Bruno Pešec
Misleading labels

Is something innovative if it isn't new nor it generates value for the customer?

Is something a strategy if it doesn't provide a clear selection of objectives and pathways to reach them?

We can call things however we like, but that in itself doesn't make them that.

InnovationStrategyEthics

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

Comments


Related Posts

Members Public

On lasting impact

A conversation with Chiwetelu Henry of the Telling My Story podcast.

On lasting impact
Members Public

The Innovation Booster #7

On play, strategic clarity, confidence vs impact, cost of failure, and being demanding.

The Innovation Booster
Members Public

The legitimacy fallacy

On mandates.

Bruno Unfiltered