Skip to content

Know thy innovation funnel

Measure what matters.

Bruno Pešec
Bruno Pešec
1 min read
Know thy innovation funnel

How many ideas are you working on? How many have you invested in? How long, on average, does it take to develop the idea? What is the percentage of terminated ideas? How many have been stopped by the innovator themselves? How many ideas are in each stage of your funnel? What is the pass-through percentage? What is the average cost of developing an idea in each of your funnel stages? What is the risk profile of your innovation funnel? What is the innovation ambition distribution of your ideas?

All of the above can be answered by studying your innovation funnel data. And by answering them you will be able to refine and improve your innovation management processes, increasing overall innovation ROI.

InnovationStrategy

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

Comments


Related Posts

Members Public

The Innovation Booster #9

On leading innovation, diagnosing growth, token factories, humans-in-the-loop, and learning performance.

The Innovation Booster
Members Public

The luxurious handiwork

The continuous cycles of change.

Bruno Unfiltered
Members Public

Respect people, break ideas

Treat people with all due respect, while pushing their ideas to the breaking point.

Respect people, break ideas