Innovation is craft

Embrace it.

13 Nov 2023

Innovation—the act of creating something new of value—is a craft; a skill; a practice. Anyone can learn it and anyone can get better at it.

Innovation

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

Should this carry your name, or a new one?

A conscious decision to use an existing or new brand.

15 Sep 2026

Paid Members Public

On leading innovation, diagnosing growth, token factories, humans-in-the-loop, and learning performance.

15 Sep 2026

Paid Members Public

The continuous cycles of change.