How else could we...

A pair of powerful questions.

15 Jun 2023

For maximum value creation effect, "How else could we use our resources/capabilities/talent?" should always be answered in tandem with "What would be helpful to our customers/suppliers/ecosystem?"

Innovation Entrepreneurship

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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Once you see the opportunity, you cannot unsee it

Your team is not blind. They have not been shown the neck yet.

8 Sep 2026

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"Nondescript..."

And other adjectives of doom.

7 Sep 2026

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The fastest thing your innovation team can give you

Revenue takes years. Reusable knowledge takes weeks.

Bruno Pešec

Bruno Unfiltered

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