Skip to content

Don't waste money on innovation

Confusion of the highest order.

Bruno Pešec
Bruno Pešec
Don't waste money on innovation

Corporate innovation is not an objective in and of itself.

It is one of the pathways towards your objectives; a pillar of your competitive advantage; a tactic within your master playbook.

To confuse corporate innovation as an end in it itself is to run a significant risk of wasting money on it.

InnovationStrategy

Bruno Pešec

I help business leaders innovate profitably at scale.

Comments


Related Posts

Members Public

Juxtaposition

Simple tactics.

Bruno Unfiltered
Members Public

Three key principles for innovation management

Best practices for managing innovation at scale.

Three key principles for innovation management
Members Public

Wednesday Innovation Q&A with Bruno

What metrics should we focus on to measure the performance and potential of our innovations at a program-level and project level?

Wednesday Innovation Q&A with Bruno