Skip to content

Why should we measure our innovation performance at all?

To understand the return on your investment.

Bruno Pešec
Bruno Pešec
Why should we measure our innovation performance at all?

From a recent call:

Executive: "Why should we measure our innovation performance at all?"
Bruno: "To understand how much dollars you are getting back for every dollar you have invested."
Executive: "Huh. That sounds fair."
Bruno: "Right. Let's get to it."

The larger your organisation is, the more it will benefit from an innovation accounting system.

InnovationMetrics

Bruno Pešec

I turn corporate innovation into a viable investment.

Comments


Related Posts

Members Public

On burning innovation budgets

Value destruction galore.

On burning innovation budgets
Members Public

Two types of competition

One of them might ruin you. The other will ruin you.

Two types of competition
Members Public

Why do you want to innovate?

Innovation isn't a cure-all.

Why do you want to innovate?