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Why should we measure our innovation performance at all?

To understand the return on your investment.

Bruno Pešec
Bruno Pešec
1 min read
Why should we measure our innovation performance at all?

From a recent call:

Executive: "Why should we measure our innovation performance at all?"
Bruno: "To understand how much dollars you are getting back for every dollar you have invested."
Executive: "Huh. That sounds fair."
Bruno: "Right. Let's get to it."

The larger your organisation is, the more it will benefit from an innovation accounting system.

InnovationMetrics

Bruno Pešec

I turn corporate innovation into a viable investment.


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