Skip to content

Why should we measure our innovation performance at all?

To understand the return on your investment.

Bruno Pešec
Bruno Pešec
Why should we measure our innovation performance at all?

From a recent call:

Executive: "Why should we measure our innovation performance at all?"
Bruno: "To understand how much dollars you are getting back for every dollar you have invested."
Executive: "Huh. That sounds fair."
Bruno: "Right. Let's get to it."

The larger your organisation is, the more it will benefit from an innovation accounting system.

InnovationMetrics

Bruno Pešec

I turn corporate innovation into a viable investment.

Comments


Related Posts

Members Public

Traction before scaling

Don't confuse the two.

Traction before scaling
Members Public

Dull isn't the enemy

It's all about value creation.

Bruno Unfiltered
Members Public

How to get relevant pitches from startups?

Spolier alert: be clear on what you ask for.

How to get relevant pitches from startups?