Think of an idea you are currently working with.
How could you take it to the extreme?
How could you flip all the assumptions upside down?
How could you make it unrecognisably ridiculous?
How could you create an apparent mockery of it?
And what could you learn in the process of doing the above?
Sometimes we need the grotesque, the absurd, the comical to get to the conversations that can help us achieve the much desired breakthrough.
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