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Leading and innovating during crisis

How to lead and innovate in challenging and uncertain times.

Bruno Pešec
Bruno Pešec
1 min read
Leading and innovating during crisis

Three years ago I detailed best practices for leading and innovating during tumultuous times. Given that times are still roily, I though you might appreciate a refresher.

Five areas to focus on during chaos and upheaval:

  • Seize control and align everybody.
  • Visualise work and priorities.
  • Ensure regular, straightforward, and candid communication with all employees.
  • Ensure regular, straightforward, and candid communication with customers, partners, and vendors.
  • Prioritise and confront difficult decisions.

Five best practices for corporate innovation in turbulent times:

  • Don't try to weather the storm by locking yourself away.
  • Accept that current reality is different.
  • Relentlessly focus on the customer and value creation.
  • Focus creativity on revenue generating innovations; cost reduction is a side effect of pursuing value creation.
  • Take care of your own and of your peers' well-being.

As always, feel free to reach out should you have specific questions.


Bruno Pešec

I help business leaders innovate profitably at scale.


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