Experimentation matters
It's a great way to reduce uncertainty!
Business experimentation isn't limited "just" to testing if customers would prefer mint or strawberry flavour, nor if they would react better to this or that phrasing. No, we can set learning experiments for everything, no matter how big or small the question is. Transformation efforts, strategic choices, investment options—you name it! Experimentation is a great way to learn about the world. Why limit it only to products?
Bruno Unfiltered
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