Acknowledge your reality as it is—e.g. your current customers, product portfolio, capabilities, resources, organisation, and so on. Doing so does not mean forfeiting imagining other possibilities.
On the other hand, ignoring your reality—e.g. pretending you are a startup while being a fragmented international enterprise—will most likely result in bitterness and waste.
There is a lot to be learned from the present that is useful for the future.
So why not leverage it?
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