Why are our customers buying our products and services?
What are they using them for?
What are the results they are seeking?
Why are we doing the things we do, the way we do?
What is waste? How can we eliminate it?
What is the purpose of every process, every procedure in our organisation?
What are the causal relationship that make a difference?
Where are we going? How? Why?
What can we learn from all those that were before us?
How might the future look like?
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