B2B Innovation
Advice from the trenches.

How can we build products business want?
What makes B2B innovation different from B2C innovation?
What are some of the biggest mistakes innovators and entrepreneurs make when trying to come up with products and services specifically targeted at businesses?
Étienne Garbugli, the author of Lean B2B, and myself addressed the above questions—and more—in the B2B Innovation webinar.
You can find the recording below.
Webinar recording
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Copyright © Bruno Pešec, 2022. All rights reserved.
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