A practical model to help you avoid wasting money on innovation.
Face the odds together.
Don't cut yourself on the nice looking template.
Next time you catch yourself lamenting that you need a bigger budget, embrace the constraint and reframe your issue.
Spoiler: that's not an insult. (Except when it is.)
Do you have an idea, but don't know where to start? Begin by delving into this interview.
Focus creativity on revenue generating innovations; cost reduction is a side effect of pursuing value creation.
All educated guesses are assumptions; but not all assumptions are educated guesses.
Take heed of each caveat and you will be ahead of the majority of your competitors.
Overcome your biggest hurdles to innovation and own your success.
On unblocking yourself.