Skip to content

Why do you want to innovate?

Innovation isn't a cure-all.

Bruno Pešec
Bruno Pešec
1 min read
Why do you want to innovate?

Businesses usually invest in innovation because they are hoping for superior returns. But that doesn't make innovation unique—since all investments are done with expectation of some payback or return.

It's important to remember that corporate innovation is just one of many tactics an organisation can use to reach its strategic objectives. Being explicit about which specific objectives innovation should contribute to has several benefits, including:

  • clarity of focus,
  • alignment of effort, and
  • more relevant ideas.

Hopefully that is enough to inspire you to answer the following question:

Which objectives do we want innovation to contribute to?

InnovationStrategy

Bruno Pešec

I help business leaders innovate profitably at scale.

Comments


Related Posts

Members Public

Contested territory

Sails ahoy!

Bruno Unfiltered
Members Public

The Innovator's Handbook 2024

Download your copy for free.

The Innovator's Handbook 2024
Members Public

The Puzzle Episode 13

How to turn a stagnating project around?

The Puzzle Episode 1